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The Saabun Khan

Two days ago i saw the latest 'Lux' ad on one of the famous T.V channels. For a moment, i thought it was just some sort of a gimmick...till i read the papers and was proven wrong.

Shah Rukh Khan, one of Bollywood's biggest male leads, has been choosen to take up a role usually seen as the prize for one of India's most beautiful women. In the ad, he appeared sitting in a bath surrounded by floating rose petals as the new Indian "face" of Lux beauty soap.

Khan, star of countless romantic dramas, where he usually ends up with the girl. But this time he is following Bollywood actresses including Asihwariya Rai, Rani Mukherjee and Preity Zinta, who have modelled for Lux before.

Those behind the new Lux campaign say they used 'Shahrukh Khan' because the soap is aimed at women. Why would women want to look at a beautiful woman, when they could admire Khan's chest, the advertisers asked.

My views -

If this logic is applied by most brands and advertising firms, then this could be just the beginning of a new trend in branding for Women targeted products.

In future, we could see -

1. Salman Khan endorsing body hair removal cream or wax,
2. John Abraham could ad for 'hair straighting' products.
3. Hrithik Roshan could model for 'face creams' and 'face masks'.
4. Aamir Khan can grow his hair again and model for all shampoo cum conditionar ads.

I have few suggestions for the Under-garments category as well, but i will leave that for another blog post.

Did you hear the one about…

A woman was sitting under a tree at an open-air restaurant, sipping a coke from a glass. There was a nest of crows on the tree. One of the eggs slipped from the nest and landed plonk into the woman’s drink. The male crow flew down, perched on her table and told her….

“Aapke coke mein mera baccha hai”

India is way behind

Just check out dis link...n look at it..
The ease of doing business index

click here

Some realizations....

1) Attachment is the biggest cause of worries in this world
2) Try to burry the lust which is there within you with strong roots.

Must read article!!!

Following is the link of the commencement address by Steve Jobs at stanford.....

http://news-service.stanford.edu/news/2005/june15/jobs-061505.html

Office Romance: Loving your co-workers

Anki do read dis

As psychology today magazine notes:
Like every other kind of intimacy, the workplace variety brings with it the likelihood of sexual attraction. It is natural. It is inevitable, hard-wired as we are to respond to certain kinds of stimuli, although it sometimes comes as a surprise to those it strikes. But sexual attraction in the office is virtually inevitable for other reasons as well: The workplace is an ideal pre-screener, likely to throw us together with others our own age having similar socioeconomic and educational backgrounds, similar sets of values, and similar aspirations.

It also offers countless opportunities for working friendships to develop. As teams come to dominate the structure of the business world, the other half of a business team is increasingly likely to be not only a colleague with complementary skills and interests, but an attractive member of the opposite sex. As close as the collaboration between men and women workers can get at the office, it may be even more so outside it, as workers today function in an extended workplace of irregular hours and non-office settings. We are now more likely than ever, for example, to share the intimate isolation of business travel.
However, the article goes on to say: "Sexual attraction can be managed. It is not only possible to acknowledge sexual attraction, but also to enjoy the energy generated by it--and without acting on it sexually."

Katrina..........